1234, Main Street
Boston, MA 02123
09 April, 2005
<Recipient Address Goes Here>
Hello,
If all <type of product or service> basically sell the same thing, why are some so much more expensive than others? Overhead. It’s a simple fact of doing business, the higher the volume and the lower the overhead, the lower the price. We <how you are able to offer lower prices>.
<Benefits>
<Offer.>
Regards,
Robert Anderson
encl: <List of enclosed items goes here>