1234, Main Street
Boston, MA 02123
08 April, 2005
<Recipient Address Goes Here>
Why should you take time from your busy schedule to investigate <type of product or service>? You shouldn’t, unless you could be sure that what you’re looking at is far superior to <current situation>.
Abc Company would like you to <reader request>. <Benefits of product or service>.
To make it worth your time, <incentive>.
If you would like <offer or benefit>, please <desired action>. We look forward to <restate offer>.
encl: <List of enclosed items goes here>