Lead generation business to business

1234, Main Street
Boston, MA 02123

08 April, 2005

<Recipient Address Goes Here>


I understand that as <title of addressee> of <name of company> you’re faced with difficult decisions every day. Sometimes we continue to use the same <type of product or service> simply because we haven’t time to find something better.

Knowing how busy you are, I’d like to make it as easy as possible for you to experience the best <type of product or service> available. More importantly, I’d like to show you how our <product/service> will save you money while providing you with superior service.

Abc Company has been providing <type of product or service> for <period of time>. <Company credentials and product attributes>.

For the next month, we would like to offer a free, no-obligation analysis of your company’s needs and how our <product/service> can make a tangible difference in your bottom line. Please take a moment right now and call us at <phone number>. We look forward to hearing from you.


Robert Anderson

encl: <List of enclosed items goes here>

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