1234, Main Street
Boston, MA 02123

08 April, 2005

<Recipient Address Goes Here>

Hello,

Why should you take time from your busy schedule to investigate <type of product or service>? You shouldn’t, unless you could be sure that what you’re looking at is far superior to <current situation>.

Abc Company would like you to <reader request>. <Benefits of product or service>.

To make it worth your time, <incentive>.

If you would like <offer or benefit>, please <desired action>. We look forward to <restate offer>.

Regards,

Robert Anderson

encl: <List of enclosed items goes here>

Download incentive offer in Word Format

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