Sample Sales Follow-Up: Introduce Similar Products/Services Letter

Sales Follow-Up: Introduce Similar Products/Services

[DATE, ex. Wednesday, June 11, 1998]

[NAME, COMPANY AND ADDRESS, ex.

John Smith

1234 First Street

Suite 567

Anycity, Anystate  85245]

Dear [NAME, ex. John Smith],

I’m writing to thank you for [PRODUCT/SERVICE, ex. purchasing our Knowledge Plus+ Managerial Information System].  I’m confident that you are pleased with [BENEFIT(S) OF PRODUCT/SERVICE the decision-making information you now have at your fingertips].  It is our pleasure to serve you!

Did you know [INTRODUCE RELATED PRODUCT(S)/SERVICE(S), ex. that we also design and install corporate virtual intranet systems]?  [MENTION HOW PRODUCT(S)/SERVICE(S) CAN BENEFIT CUSTOMER OR COMPLEMENT EXISTING PRODUCT(S)/SERVICE(S), ex. By hooking your business to the internet, our systems allow you to reach a potentially limitless field of new customers.  May I mention that it will also interface with your existing Knowledge Plus+ software?]  Of course, you can expect the same level of quality and service that you have experienced with our [PURCHASED PRODUCT(S)/SERVICE(S), ex. managerial information system].

{I’ve taken the liberty of enclosing some literature that may be of interest to you, including [SUPPORTING DOCUMENTS, ex. an article on the profitability of intranet systems and customer testimonials.]}  I will be pleased to address any of your questions or concerns; call me at XXX-XXXX if there is anything I can do for you.

Thank you for your business.

Sincerely,

[YOUR NAME, ex. Jill Jones]

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