Apology letter for bad service is usually written to customer by the company or service provider. When a customer is not satisfied with the service or product, he writes the complain letter to the company. And in response to this letter the company writes an apology letter if the company is on fault. Apology letter for bad service will foster goodwill for the company and will maintain good relation with there customer.
In apology letter the company should accept its mistake and take the responsibility to correct the mistake. This sort of letter has to be short and concise. The tone used should be positive and soft. The letter should not talk about how the error happened but how you are going to rectify the error.
SAMPLE APOLOGY LETTER
June 2, 2012
Name/Title Mary Roe
Address 795 E Dragram
City, State, Zip Code Tucson, AZ, 85705
Dear <Customer Name>
This is in regards to complaint letter regarding our customer service agent. As per your complain we have gone through our voice call recording. And have learned that our agent was very rude and arrogant while talking to you.
We are sorry on behalf of our agent; we have extended his training for one month. I understand your disappoint, but assure you that such behavior will not be repeated in future. Sorry for the inconvenience caused to you.
Thank you for writing to us, your opinion has helped us to improve our operation.
Yours in service,
<Company Representative>